Oxford University Press

- Managed and maintained the website(s) and social media content (including product photo shooting) to ensure the smooth operation and maintain engagements with audiences; - Assisted to prepare materials for Pay-Per-Click advertising and social media advertisement to reach more potential customers; - Made effective influences by creating email marketing campaigns, including visual and copy writing; - Updated spreadsheets / databases with statistical information for primary school marketing; - Visualised and simplified tracking data and reports on the marketing campaigns by Google Studio to help supervisor better understand the effectiveness of the campaigns; - Assisted on the publishing project such as layout design and made efficient communication with design department